Role of social media in current political scenario of Pakistan

Role of social media in current political scenario

Background: Social media (SM) have become popular among all genre of people due to its instant and dynamic communication ability. Substantial use of social media as a source of political information raises a concern of researchers to investigate the usage patterns of SM about socio-political issues of the society

Objective: The aim of this study was to investigate the use of social media as a source of political information regarding current political scenario of Pakistan.

Keywords: Social Media, Political Information Source, Information Types, political scenario, current scenario, Pakistan 

Introduction

Historically, mass media have been dominant in society as information source in providing credible, valuable, and timely information. However, newer types of media i.e. social media (SM) have become more vital as information source among educated people for the last decade due to its instant capacity of sharing and receiving information regarding crises, risks and danger of socio-political issues in society. The major hallmark of social media is collaborative online communication and instant interaction through established accounts and pages for sharing and acquiring information according to people’s interests and. Correspondingly, social media has played a vital role in developing, shaping and reshaping the behavior of its users towards national and international politics. Additionally, it has grabbed the attention of researchers to discuss the role of social media as an information source among students, journalists, etc. Although literature is limited, a couple of studies has claimed that SM platforms including Twitter, Face book, and others have profoundly shaped individuals’ behavior towards political participation.

Literature Review

A number of studies were identified in literature that had indicated the political engagement of people through social media platforms. Social media platforms were found to be playing a vital role in promoting political enlightenment among the public. The published research revealed that people used social networking sites as a tool for engaging people in politics.

 

Role of social media in current political scenario

The present study has investigated the use of social media as a political information source regarding the case of current political scenario of Pakistan. Currently, social media has become a vital and essential source of information as billions of people get connected with each other on the social media platforms to share, communicate and acquire information about the political issues.

No doubt social media played an important role in politics and in recent political scenario of Pakistan all political parties use social media like twitter for campaign, criticize opponents. Beside politicians people also use social media sites to convey their messages to politicians. However, too much reliance on social media platforms especially as source of news is vulnerable option. In era of fake news any user can be manipulated and used for nefarious agendas by hostile elements. It is true social media has given voice to voiceless, but it has also given more voice to already voiced people who not only exploit it but also play part in instability of social hierarchy.

SOCIAL MEDIA IMPACT ON POLITICAL SITUATION OF PAKISTAN. Pakistan’s internet users are increasingly connected with each other and are living in a connected world. There is a certain effect of social media in Pakistan and yes movements in recent times have used social media as an effective tool.

ELECTION’S CAMPAIGN ON SOCIAL MEDIA: The social activity surrounding Imran Khan’s Islamabad jalsa 25 May 2022 was an indicator of the power of social media. We are definitely sick and tired of corrupt politicians and their unscrupulous behavior. Anything that can challenge the current system and holds promise for a change is certainly welcome. However, despite its potential, there are many question marks about the true influence of social media in Pak politics.

According to my opinion

According to me, social media has great benefit to Imran khan, because Imran khan campaign was loudly launched from the different social media platforms, twitter, facebook, blogs, YouTube, etc. Supported as Imran khan’s support from the TWITTER so much support was not any other social media platform as like twitter. A Whole trend on the twitter named (Imported Hukumat Na Manzoor) (امپورٹڈ_حکومت_نامنظور#).

 

See know a day’s, mainstream media does not run as much as compare social media, people are active on social media.

Social media platforms have done a lot of damages to the government. Imran khan’s support campaign against the government through different social media platforms.

I AM NOT SUPPORTING ANY PARTY IN PAKISTAN, IM NEUTRAL